Project Timeline
DURATION 12 WEEKS
Software
Process
INSPIRE
Problem statement
Research
Inspire to devolp
Analysis
User Interview
Research Analysis
User Persona
Competitor Analysis
Low Fidelity
High Fidelity
Protoype
Design
Test
Implement
Ideate
Brain Storming
Business Canvas model
Solution
User Journey Map
Tourists often face inflexible schedules, discomfort, and environmental concerns with traditional tour buses. This study explores how electric bikes (e-bikes) can offer a sustainable, flexible, and comfortable alternative for tourists.
Enhancing tourism with e-bikes involves integrating a mobile app offering navigation, parking, and charging station locations, cultural insights, and route suggestions. E-bikes, powered by solar panels and sustainable energy, reduce traffic and pollution. Incorporating a seamless booking process, promotions, and a speedometer system ensures affordability, accessibility, and an enjoyable,
eco-friendly travel experience.
PROBLEM OF THE PROJECT
SOLUTION
PURPOSE OF THE PROBLEM
This study explores how electric bikes (E-bikes) can offer a sustainable, flexible, and comfortable alternative for tourists.
Practical Approach
USER INTERVIEW
40+ user were interviewed over survey and phone call to understand the challenges and facing during tourism .
QUESTIONNAIRE
Email
Mention your location
Please select your age
What version you use?
Do you like to travel ?
What transport do you use while travelling ?
What have you heard about e-bikes in your area?
Do you plan before you go for tour ?
How do you prefer to travel ? Select one of the option down below
Please describe the downsides of taking public transportation to a tourist destination.
What is the most popular season for touring?
Do you have e bike for tourism in your place ?
Qualitative Research
What have you heard about e-bikes in your area?
E-bikes are catching up with petrol bikes
E-Bikes are numerous there and its a good transport vehicle - Contributing to Eco polution free environment
Plenty of offer, quite expensive
Cost efficient and eco friendly
Electric bikes that we can charge and use
Please describe the downsides of taking public transportation to a tourist destination.
Can't stop at our desired locations, can't sing out loud , can't be ourselves.
Unawareness of the route and the apart mode of transportation.
Actually it is good to take public transportation if it has regular & convenient services.
Busy. Delayed. Time bound.
The tourist should be well-versed in the local rules and routes.
E-BIKES ADVANTAGES
Flexible Schedule
E-bikes allow you to explore at your own pace without being bound by a fixed schedule.
Comfort
E-bikes offer a more comfortable and personalized travel experience.
Cost-Effective
E-bikes can be more affordable compared to the cost of tour bus tickets.
Ease of Access
You can stop and go as you please without the inconvenience of waiting for a bus or dealing with crowds.
Reduced Traffic and Pollution
E-bikes contribute less to traffic congestion and are more environmentally friendly compared to buses.
Quantitative
Quantitative
Competitor Analysis
Features :
Disadvatges
The public bike-sharing system was introduced in Chennai in February 2019 with the launch of 250 cycles by Smart Bike.
SMART BIKES
Mobility App, customers can easily rent e bike .
The choice of electric and non-electric bicycles.
1500+ bicycles and 150+ Smart Bikes
Less number of user compared to registerd application.
Complicated Application.
Locking Unlocking issues
Disadvatges
Safety Kit
Tour tained captian
Many sites to explore.
Features :
BLive is a travel tech platform that offers immersive experiential tours powered by smart and savvy electric bikes.
BE live
Limit and expensive tour guide destination .
Security safety is unsured
Limited Speed
User Persona
User Persona
PAIN POINTS AND GAIN POINTS
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Accessibility to remote areas and time management.
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There have been times when my mobile was not charged or the network was poor..
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The payment transaction process within the application is challenging to navigate.
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Apart from taking the bus, which may involve a short wait, or possibly a brief walk beyond your destination.
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Tourists should be well-versed in the local rules and routes. For those who are not good with directions, it can be confusing.
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Low-speed batteries may catch fire at any time, which is a concerning and dangerous issue.
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Electrical bikes are parked in random places.
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The tour bus is too crowded, there's a wait, and it's expensive.
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Faster electric bikes registered by the authorities.
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Electrical bikesare expensive to use.
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The electrical bikes not designed for family .
GAIN POINTS
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Adapting lifestyle replacing of motor bikes
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Electrical bike are numerous in market . It is good transport and eco friendly .
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Electrical bikes are catching up with petrol bikes than better
-
electrical bikes are in their launch stages
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Eco friendly and cost efficient.
PAIN POINTS
RESEARCH Analysis
Observations
60%
Location
User located from Chennai
75%
Phone Usage
Android user is most usage compared to I phone .
60%
Do you have e bike for tourism in your place ?
Electric bikes are not popular in many countries .
What transport do you use while travelling ?
User prefer car than other automobile .
45%
How do you prefer to travel ?
User prefer to travel single than with family or partner .
40%
Limited Operating Hours
The bus operates for limited hours, restricting travel flexibility.
Uncomfortable Seating
Bus seating can be cramped and uncomfortable.
Fixed Schedule
When taking a bus tour, you are bound by the bus's fixed schedule rather than having the flexibility to explore on your own time.
Inflexibility and Cost
It’s not possible to travel affordably and flexibly.
Crowd Issues
If a crowd gathers, it can be difficult to get down at stops quickly.
Traffic and Pollution
Buses contribute to more traffic congestion and pollution.
WHY E-BIKES AS AN ALTERNATIVE TO TOUR BUSES?
AFFINITY MAPPING
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AFFINITY MAPPING
User Journey map
User scenario : James is Vlogger want to travel to for summer vacation . Once he fix the plan he book fight from London arrives to Chennai .He is worried about the crowd and traffic in Chennai and he finds out the Touringa electric bike in social media posts .He quickly install the application in his device Destination of the places selected and booked by Qr code he access the e bike travel to places and once he reach the place he parks and scanning out . He arrives the spot and show his phone tickets check point and want to explore more about the site without tour guide . He purchase the explorer to understand the tourist spot more better .
JAMES STUART
Information Architecture
